項目簡介：
這是我們設計團體的視覺形象，中文名為“回头是岸設計”，英文名為“THE END DESIGN”。
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Project Briefing:
This is the Visual Identity of our design team. The Chinese name is "回头是岸設計" and the English name is "THE END DESIGN".
創意說明：
“回头是岸”，中文標誌的設計用中國印章的形式呈現，上方兩個小方章代表“回”與“头”，兩組上下小方章組成“是”與“岸”；四個小方章組成“回头是岸”大方章，象徵設計作品完成時的落款。英文標誌用陰文印章形式，與中文標誌的陽文印章相對應。
二階魔方作為視覺載體，其旋轉變化從一個原型出發，回歸到一個新原型，這正是視覺設計的過程，創造出無限的視覺可能性。
作為一個視覺設計團體，我們嘗試用灰白格再定義“透明”、“看不見”，從而再定義“看見”，再定義“視覺”。希望用視覺試驗的手段為視覺設計帶來新的可能性。
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Creation Description:
"回头是岸*", is the logo of our visual design studio, which is presented in the form of a Chinese seal. The two small squares represent "回" and "头", the two groups of small squares form "是" and "岸". "回头是岸" as a whole Chinese seal, represents the moment when every piece of design works is completed. The English logo is composed of characters cut in intaglio with the seal in Yin carving**, and the Chinese logo is cut in relief as a Chinese seal in Yang carving**.
The Rubik's cube as the visual carrier, rotating and changing from the original shape to the brand new and original shape, shows us about the process of visual design, creating endless visual possibilities. From the beginning back to the beginning, the end.
As a visual design team, we try to use "gray-white grid" to redefine "limpidity" and "invisibility" to get to redefine the concept of "be seen" and "visibility". By means of "visual experiment", we are trying to create more possibilities in the field of visual design.
* "回头是岸" is a Chinese idiom which means "as long as people are willing to repent, they will always have the opportunity to correct."
** In Chinese seal carving, it is divided into Yin and Yang carving. Yin carving is like the English logo in this design project, in which the characters are cut in intaglio. Yang carving is like the presentation of the Chinese logo in it, in which the characters are cut in relief. Yin and Yang grow and complement each other to achieve the best balance.
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Category / 類別:
Branding | 品牌設計 | Self Promotion | 自我推廣
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Art Director / 藝術指導:
Jiaan Dai | 戴佳岸
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Designers / 設計師:
Jiaan Dai | 戴佳岸 | Tong Niu | 牛童
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DESIGN BY
THE END DESIGN
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THE END
