DESIGN: U.S. Navy Keep What You've Earned Campaign

  • Campaign logo
  • Drink coasters, sample of a set of 12. Each reverse side would feature a campaign-related phrase encouraging Sailors to Drink Responsibly.
  • Table Tent Cards, 4"x6", placed in restaurants and bars on/near Naval installations to remind Sailors to drink responsibly.
  • 2014 Poster Series, 18"x24", for use by Naval installations to remind Sailors to drink responsibly.
  • 2013 Poster Series, 18"x24", for use by Naval installations to remind Sailors to drink responsibly.
  • Online graphics include social media sites such as Facebook cover photos and timeline graphics, as well as a Flickr stream with images and downloadable content for Navy personnel to use in presentations and documents.
  • Fact Sheet series, for use by Naval installations to remind Sailors to drink responsibly.
  • Tools section of the award-winning mobile app was advertised throughout social media, as well as on posters displayed throughout Naval bases.
  • The US Navy's first mobile app, Pier Pressure.
  • Video content.
  • Base entrance marquee graphics.
  • Campaign style guide