Branding for the shoemaker.
"Szewska Pasja" means "Shoemaker's Passion" when translated. The name is also inspired by a polish saying "Doprowadzać do szewskiej pasji" what means that someone is annoyed to the moment of the biggest anger. So, if you have troubles with your shoes and it makes you upset, you should visit a shomaker to let them help with it. These are specialist who do their job out of pure passion.
Mascot Design
Two versions of the mascot that represents the company. The old good Granny, who is always associated with the shoemaker craft. Two colors, the final version touches upon browns and beiges.
Logo + Slogan
"With a Passion For Shoes"
The world "Pasta" means "shoepolish". In polish, these two words: "Pasja" and "Pasta" differ with only one letter, what makes the slogan ambiguous.
Copyright © 2021 Joanna Marchewka
