Americana Branding Guide
This university project involved the creation of a branding guide for an airline subrand based on its parent airline. Americana is the sub-brand airline for Virgin Atlantic. Americana is an airline that caters to young millenials wishing to explore Latin America at an affordable price with an environmental mission in mind. The project is composed of a research process, logo design, an identity systems design, an advertising campaign, livery and uniform design and marketing collateral items. This branding guide and all its elements were made for the Identity and Systems Design class at The University of Arizona.
