Digital marketing is the fastest growing tool for advertising your business around the world. People are more connected than ever, and businesses are realizing the importance of reaching their target audience on the platforms they're already using. Digital marketing is the only way businesses can reach the consumer and give the consumer what they want, when they want it. Blogging is the best way to understand the importance of learning digital marketing is to think of it in terms of the three C's: content, connectivity, and context. Content is what you create— the video, article, or image you post to your website. Connectivity refers to the network of online tools that reach your target audience, such as Facebook, Twitter, and Pinterest. Context is the consumer's location

Digital Marketing is the process of online marketing through various electronic channels such as Search Engine Optimization, Social Media Marketing, E-mail Marketing, and Display Advertising. Digital Marketing has been utilized by businesses as they are cost-effective and reach the target audience directly. The need to digital marketing is increasing today because of the following reasons:

Thanks to the internet, starting a business is easier than ever. Don’t believe me? Just look at how many different businesses are popping up on Facebook, Instagram, Twitter and other social media sites every single day. From dog washers to dog walkers, just about anything you can imagine can now be found on the internet. However, starting a business online can be quite challenging if you don’t have all of the right tools to help you do so. Which is why I think it’s so important for anyone who is trying to grow their business to think about adding SEO to their strategy.

Despite what many people think, SEO is not only about increasing the number of visitors that your website gets. SEO is about increasing the number of people that click on your website link from a search engine, stay on your website, and convert to paying customers. To help you understand the importance of SEO, here are some data that was taken from a recent study that it was conducted on a number of business owners who were asked the question: "How much would you be willing to pay for a one percent increase in visitors to your website?" The average response was $35,000.

 -    To have your website ranked number one on Google

 -   To have your business phone number listed in the top three search engine results.

SMO means social media optimization; it is important for business because it gives exposure to your website to the targeted audience. It is very effective to grow your business and to promote your brand in the social media. SMO is very powerful for brands and businesses for brand awareness.

Smo is a process of promoting a business through different kinds of social media sites. It is important to include smo in your marketing strategy because it helps you reach out to your target audience. It helps you promote your business and increase your sales. In order to do that, you need to be able to create an effective smo strategy for your business. Smo helps you build a social media presence for your business and helps you connect with your customers. It increases social sharing and brand visibility.  Small businesses that rely heavily on smo are more likely to have a higher number of sales than those who rely on traditional marketing methods.

Note:- To master all these skills you should have mentors(SORVA JAIN) who has a very good experience in this field and can guide  to upscale your business digital scholar is a leading institute that teach advance digital marketing course