GEL
It all started with one small step onto a plane with a box of doughnuts that Sven and Emelia wanted to bring home to their grandparents. To their surprise, the doughnuts did not survive the first our of the flight. They wanted to share the flavours and freshness of doughnuts from all over the world with their grandparents in Norway.
Made of freeze-dried ingredients and coated in Gelatin to last the trip - Gel was born. A range of doughnuts with an identity inspired by space and Scandinavia. Not only are the doughnuts clean, adaptable and long-lasting, Gel’s branding and packaging is two. Care for a taste of the moon?
Disclaimer: This is all concept work for a student project.
