SPLEND
Splend is an online beauty store that is selling korean cosmetics and skincare products. This shop has one of the largest stocks of makeup, skincare, haircare and tools. Splend is the place to go if you want to have a plenty of affordable-yet-sustainable options.
Splend is also planning to make products under their own brand.
LOGO design
Since Splend is selling various beauty products i created a character - a peacefully smiling girl, so this logo could be universal and catchy at the same time. A girl is cute and quirky and this illustration would look equally good on different types of products.
Some special items or features can also be added to this character according to the product it’s used on, like coloured lips in a lip balm package design.
A pattern i created is simple and it doesn’t draw the attention away from the main character. It compliments the logo and can be easily used for packaging or decorative elements.
