SELIN KENT - NY
New York based designer Selin Kent’s fine jewelry collection consists of modern staples that are understated yet striking, edgy yet sophisticated. Consisting of meticulously sourced precious stones and metals, a refined yet playful sensibility is applied to each piece. We set out to create a branding that would reflect the brands elegant and timeless feel. Using a vibrant yet sophsticated color palette set against intricate logo details in gold foil, we created a variety of packaging elements that were playful yet understated. Inspired by pieces from her collection we created a shape that could be applied both in gold and cutout on various elements throughout the branding.
Branding / Logo Design / Art Direction
Client: Selin Kent
Photographer: Haldun Kirkbir
![branding color Jewellery jewelry Packaging selinkent emblem Logotype newyork typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b4c624117572205.60783ddba1574.jpg)
![branding color Jewellery jewelry Packaging selinkent emblem Logotype newyork typography](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6b9126117572205.60783ddb9fc23.jpg)
![branding color Jewellery jewelry Packaging selinkent emblem Logotype newyork typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/307e1e117572205.60783ddba0ced.jpg)
![branding color Jewellery jewelry Packaging selinkent emblem Logotype newyork typography](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f2aa31117572205.60783ddba38ea.jpg)
![branding color Jewellery jewelry Packaging selinkent emblem Logotype newyork typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bcc75d117572205.60783ddba031a.jpg)
![branding color Jewellery jewelry Packaging selinkent emblem Logotype newyork typography](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/265688117572205.60783ddba1c73.jpg)
![branding color Jewellery jewelry Packaging selinkent emblem Logotype newyork typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1adda3117572205.60783ddb9ed2d.jpg)
![branding color Jewellery jewelry Packaging selinkent emblem Logotype newyork typography](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/117b7f117572205.60783ddb9d622.jpg)
![branding color Jewellery jewelry Packaging selinkent emblem Logotype newyork typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/40c630117572205.60783ddba31dc.jpg)
![branding color Jewellery jewelry Packaging selinkent emblem Logotype newyork typography](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/9cf9c2117572205.60783ddba22f2.jpg)
![branding color Jewellery jewelry Packaging selinkent emblem Logotype newyork typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b25f20117572205.60783ddba2bfe.jpg)
![branding color Jewellery jewelry Packaging selinkent emblem Logotype newyork typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a2e812117572205.60783ddb9f3bc.jpg)
![branding color Jewellery jewelry Packaging selinkent emblem Logotype newyork typography](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e31b2d117572205.60783ddb9de49.jpg)
![branding color Jewellery jewelry Packaging selinkent emblem Logotype newyork typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b273ee117572205.60783ddb9e741.jpg)
![branding color Jewellery jewelry Packaging selinkent emblem Logotype newyork typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ed0391117572205.60783ddb9ccf7.jpg)