3D DESIGN | VINYL CHARACTER, Packaging & Marketing
This project entailed a character design for the hypothetical toy brand "Jolo". With deliverables spanning from concept to sketch, to 3D design and render, packaging, and finally marketing.
Conceptualization and Sketching:
I began by conceptualizing the character, delving into its personality traits and backstory to ensure alignment with the brand's identity.
Drawing on my artistic skills, I crafted initial sketches, iterating on different designs until achieving the perfect representation of the envisioned character.
Character concept, research and mood board, and sketch turnaround with gestures.
2D digital illustrated gesture and turnaround.
3D Design and Rendering:
Transitioning from sketches to three-dimensional form, I sculpted a clay model of the character, refining its features and proportions to bring it to life.
Leveraging Tinkercad's intuitive platform, I translated the clay model into a detailed 3D render, meticulously capturing every nuance and detail.
3D clay sculpted mock up.
3D design and render.
Packaging Design and Promotion:
With the character design finalized, I embarked on creating captivating packaging that would entice consumers.
Using Adobe Photoshop and Illustrator, I crafted compelling imagery for the packaging and promotional materials, ensuring coherence with the brand's aesthetic and message.
Surface Design and Rendering:
Employing Adobe Substance, I generated high-quality 3D renders of the packaging, integrating the previously designed surface to enhance visual appeal and authenticity.
Scene Composition and Display:
To showcase the character and packaging in a captivating manner, I meticulously designed a scene that would highlight their features and charm.
Package design and 3D mockup.
Marketing Collateral:
Expanding the brand's reach, I created a diverse range of marketing collateral including banner ads, posters, stickers, and t-shirt designs, each meticulously crafted to resonate with the target audience and amplify brand visibility.
Web Banner Ad.
Promotional Poster.
Promotional Stickers.
Promotional T-Shirt Design.
In summary, this project exemplifies my multifaceted approach to character design, blending creativity, technical expertise, and strategic thinking to deliver comprehensive solutions that captivate audiences and drive brand success.
