The Armani studio ask our agency to create digital assets for the launch of the graphic identity and packaging they have developed for the 2020 Chinese New Year.
Collaborating with the Armani team we have developed the overall concept based on their first creative inputs. The film takes place in a skyline made of products and packs figuring Shanghai. Once main film was completed, specific animations were created for social feeds.
MOVIE //
ARMANI CHINESE NEW YEAR 2020 //
STILL FRAMES //
CGI //
ADDITIONAL ASSETS FOR SOCIAL NETWORKS //
MOTION DESIGN //
CONCEPT DEVELOPMENT & TREATMENT // CHINESE NEW YEAR 2022 //
MOTION DESIGN //
STORYBOARD // ARMANI
CREDITS //
Client: ARMANI
Executive Creative Director : I-REEL // vimeo.com/ireel // www.i-reel.fr
Project Management : Mathilde Tournois
Producers : Raphael Garrigues
Executive Creative Director : I-REEL // vimeo.com/ireel // www.i-reel.fr
Project Management : Mathilde Tournois
Producers : Raphael Garrigues
Directors : Raphael Garrigues & Ravet Simon
3D Artists : Eladh Keita
Compositing : Ravet Simon
Editing & Color Grading :Ravet Simon
Editing & Color Grading :Ravet Simon
Music : Circonflex
