To challenge the outdoor industry means to move away from petrochemical synthetics, focusing on raw materials instead. As an agent of change, outdoor apparel brand icebreaker is working with what nature provides. This “move to natural” is also mirrored the icebreaker way of packing and gifting. Their zero waste kit includes products that impress with their sustainable characteristics. While using a simple colour scheme, the entire pack paper-based – from head to toe – including the label.  

Project: Gift with Purchase, Box Design & Development

Client: Icebreaker Pure Merino GmbH

Agency: Packaging Circus GmbH

Year: 2019