// WHAT
The fluency of the English (British) language is largely questionable, despite it being a chief first language taught in schools.
The fluency of the English (British) language is largely questionable, despite it being a chief first language taught in schools.
// THE CHALLENGE
Children have the wildest imagination. Playing on the concept of ‘unfathomable idioms’, to suggest that language can be a strange thing but British Council can help.
Children have the wildest imagination. Playing on the concept of ‘unfathomable idioms’, to suggest that language can be a strange thing but British Council can help.
// BACKGROUND
Three commonly used idioms, namely ‘Raining Cats and Dogs’, ‘Beating Around the Bush’, and ‘The Straw That Broke The Camel's Back’, are used in this series to portray how a child’s imagination can be wildly literal.
Three commonly used idioms, namely ‘Raining Cats and Dogs’, ‘Beating Around the Bush’, and ‘The Straw That Broke The Camel's Back’, are used in this series to portray how a child’s imagination can be wildly literal.
// INSIGHT
Parents can‘t always answer questions posed by their children.
Parents can‘t always answer questions posed by their children.
// BIG IDEA
Parents Aren’t Walking Encyclopaedias
Parents Aren’t Walking Encyclopaedias
