SHANA Media created a concept brand identity and packaging design for Flow canned beverages, a new brand from Zimbabwe.

The name Flow was taken from the nature in which rivers and dams flow in Africa supplying much needed nourishment for people, animals and the land. Flow is a Zimbabwean founded brand with distribution in the SADC that is the Southern Hemisphere of Africa, it uses locally sourced fruits and vegetables to create delicious and healthy canned beverages. Flow is driven to become the brand of choice for Africans on the go needing healthy snacks and beverages who can purchase their offering of affordable to high-end products.

The SHANA Media design and strategy team came up with a creative strategy to help communicate the brands values, clearly articulate the brands healthy take on the beverage industry and the no-fuss, easy on the go ideology of the brand in all its touch points.

As SHANA Media we wanted the brand conjure up words like healthy, fresh, easy, refreshing and delicious as potential customers came across the brand. We to create a certain simplicity around the brand which aligns with effortless luxury. We used the colors that align with each fruit or vegetable which part of the ingredients and also played with bright and out-going colors to speak to our African market as most African culture has vibrant colors and dynamic artistry.