College Viewbook and Brochure Series
Walters State Community College
Developed and designed a viewbook around key actionable phrases that gave commonality to critical steps and presented the information as a guidebook for students on how to "Write Your Story". Taking students from ideas for initial aspirations to final call of action — Write Your Story.
For the piece, an uncoated bright-white paper, Cougar Smooth was chosen. This gives the piece a nice feel in the hands and has a friendly, personable but collegiate look. The brightness of the paper allows the colorful accents to pop and also works very well against the darkness of the college's logo.
FINISHED SIZE :: 7 IN X 10 IN with Custom Interior Pocket
COUGAR SMOOTH :: COVER/100 LB :: TEXT/80 LB
COUGAR SMOOTH :: COVER/100 LB :: TEXT/80 LB
The cover features a clear gloss foil overlay of triangle accents that adds a bit of playfulness and depth to the piece. The light reflecting pattern is offset from the visual printed pattern and wraps from front to back. By keeping the pattern primarily in the center of the cover, was able to keep the size of the foil smaller which made it an affordable accent for the price conscious college.
To simplify the list of the college's majors I pulled all programs of study from the catalog and simplified it down to a single instance for each major. I then divided them out by type: certificate, technical, and transfer. This allowed the design to be much more visually streamlined and easier for a potential student to get a quick overview of programs. The college also offers transfer programs defined by the state called Tennessee Transfer Programs (TTP). I added a simple marker next to all programs that offer that as an option.
The companion brochures were sized to fit inside the custom vertical back pocket. Size was also determined by the existing brochure racks used throughout the campuses; they appear in two rows of four neatly within the racks.
Eight PMS secondary colors were chosen to represent each of the college's main divisions—these colors all compliment the primary blue and red of the school. The secondary colors were then mixed with the primary PMS blue of the school for the 2-color PMS print job. The sheet was maximized by adding an additional short panel to the brochure. This panel was used to callout all the programs offered within the division along with quick reference contact information and clubs.
Content within the brochures was also broken up into more visual formats. Clear definition for all degrees offered under a program were added, along with a simplified description for the area. This was a departure from the previous brochures, which just listed information in paragraph format. These brochures make it much easier to quickly scan complex information.
