Background: National Geographic wanted to leverage World Environment Day to start a conversation about all the problems that were drowned out by the pandemic's massive media coverage. Problems like endangered animals, global warming etc.
Idea: Together With Nature
With video calling becoming a part of the new normal, we saw an opportunity to use video call backgrounds as media space. That's how our idea was born - a series of wallpapers talking about environmental concerns that people can use as Zoom backgrounds while video calling.
With video calling becoming a part of the new normal, we saw an opportunity to use video call backgrounds as media space. That's how our idea was born - a series of wallpapers talking about environmental concerns that people can use as Zoom backgrounds while video calling.
A year later, we won a Silver at Olive Crown Awards.
Press Coverage:
https://www.afaqs.com/companies/on-world-environment-day-national-geographic-brings-nature-home-by-releasing-digital-wallpapers
http://www.uniindia.net/news/television/arts-nat-geo-wallpapers/2026124.html
https://greaterjammu.com/world-environment-day-nat-geo-releases-digital-wallpapers/
