Learning never stops.
Project Title
Puzzle
Challenge
The task was to campaign the Ease of use SMP of Uber Eats.
The task was to campaign the Ease of use SMP of Uber Eats.
Insight
Senior citizens adopt and embrace learning new technologies just as the tech savvy younger generation.
Senior citizens adopt and embrace learning new technologies just as the tech savvy younger generation.
Solution
Learning never stops. Learn how to use the UberEats app. The proposed solution was to teach senior citizens how to use the Uber Eats app through a game that upon completion they would be able to get on their cellphones, download the app and order from their favourite restaurants and track their favourite meal as it is being delivered to them.
Learning never stops. Learn how to use the UberEats app. The proposed solution was to teach senior citizens how to use the Uber Eats app through a game that upon completion they would be able to get on their cellphones, download the app and order from their favourite restaurants and track their favourite meal as it is being delivered to them.
Art Director: Khomotso Sedikila
Copywriters: Richard Ntsie
Pule Moropoli
Pule Moropoli
Execution
The execution is engaging and makes it easier to learn because it is through play.
