IKEA - Swedish Meatballs are Swedish again
IKEA discovered that the most traditional Swedish dish was not Swedish, but Turkish.
However, the brand found a way to get the Swedish Government to claim the meatballs Swedish.
And guess what? They did it.
However, the brand found a way to get the Swedish Government to claim the meatballs Swedish.
And guess what? They did it.
AWARDS:
ADSTARS 2021
FINALIST - Brand Experience & Activation
FINALIST - Direct
FINALIST - Media
FINALIST - Social & Influencer
