Porsche Cycling: Century E-Bike
Team members: Daniel Nixon, Joseph Nixon, Rachel Hu, Sarah Haymans, Vaishu Merugu, Caleb Platt
My role: research, bike concept and form development, surface modeling, rendering
The Century E-Bike by Porsche Cycling* ushers in a new paradigm of transportation by elevating the bicycle to an aspirational commuter vehicle. In applying the Porsche standard of excellence to the modern bicycle, the Century features a performance oriented design with an aggressive rider geometry and carbon fiber frame, while still promising everyday practicality via electric pedal assistance and integrated lights, turn signals, and UI. Incorporating this into a holistic brand experience, the Porsche Cycling Lifestyle Center reimagines the retail journey by establishing meaningful brand touchpoints at every stage. Personalized consultation, vehicle customization, and an extended trial period reduce barriers to entry, while Century owners are encouraged to continually reengage with complementary bike servicing and the affiliate-exclusive rooftop bar. The Porsche Cycling Century E-Bike and Lifestyle Center redefine what it means to commute, while advancing electric micromobility adoption for a more capable and sustainable future.
*Porsche Cycling is a concept brand for educational purposes only. All rights belong to their respective owners. This project was sponsored by Czarnowski.
