Specs Indonesia's Illuzion II is one of the flagship product line of the SS19 Collection under Accelerator silo inspired by athlete's speed that is fast enough to create an illuzion. Following the success of it's predecessor, Illuzion II aim higher in performance needed by the athlete, using latest available technology and make it accesible for SEA Market. As the idea are being developed around key aspects such as sleekness as one of speed form, lightweight requirement for best acceleration, blade stucs for best traction, we made a little twist to the story based on the idea that having speed is important but finishing touch is what it takes to score. Also to put the idea into work we decided to rework the fit, function, and style , from shoelast to graphic pattern, to deliver fresh experience to the user.
IDEATION
DEVELOPMENT
FINAL DESIGN
After it's initial release in spring 2019, around october 2019 we submitted the project to "Indonesian Good Design Selection 2019" held by Ministry of Industry and awarded as one of the best 3.
As one of the topline in Elite Category, To gain wider penetration on the market, Iluzion II have several take down Strategy, such as Illuzion II ( Elite Mid Cut version), Lightspeed II (Elite Lowcut version), Infinity (Pro), and Elevation (Core model). In Addition, illuzzion have several Special Make Up model as the result of the brand's collaboration with Indonesia's Top Football Player, Marc Klok, Marko Simmic and Wiljan Pluim.
Thanks for all the support and the credits goes to :
Bottom Tooling designer : Ilham Habibie
Design Manager : Agus Yulianto
Developer : Gunawan Liem & Eri Dwi
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2019
