Creating a haircare brand from scratch for a developing market.
Ora Beauty is a conceptual haircare brand for black women. The brand was born from research that has shown the ingredients in black womens’ haircare products are highly toxic. Disturbed by the fact that hair products for white women would never harm them and that black haircare products haven’t gotten a modern design upgrade, I set out to make Ora.
Ora’s inspired by its ingredients – equal parts organic and structured.
To bring the Ora experience to the digital space, the website visually mimics the same structure as the packaging. It also puts the emphasis on benefits. View the full website here.
The retail experience for Ora brought all of the pieces into the real world, highlighting the product and swag.
