Marketing has always been about connection with your audience in the right place and at right time. That means you need to meet them where they are already spending time: on the internet.

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverages digital channels such as search engines, social media, email and other websites to connect with current and prospective customers.

Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time online from the website.

The best digital marketers have a clear picture of how each digital marketing campaign support their overarching goals. and depending on the goal of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.

There As some examples of Digital Marketing

Search Engine Optimization (SEO)

content Marketing

Social Media Marketing 

Pay Per Click(PPC)

Affiliate Marketing

Native Advertising

Marketing Automation

Email Marketing

Online PR

Inbound Marketing 

IF your company is business-to business (B2B), your digital marketing efforts are likely to be centered around online lead generation, with the end goal being for someone to speak to salesperson. For that reason, the role of your marketing strategy is to attract and convert the highest quality leads for your salespeople via your website and supporting digital channels.

If your company is business-to-consumer (B2C), depending on the price point of your product, it's likely that the goal of your products, it's likely that the goal of your digital marketing effort is to attract to people to your website and have them become customers without ever needing to speak to a salesperson.

For B2C companies, channels like Instagram and Pinterest can often be more valuable the business-focused platforms LinkedIn.