Advertising and Branding - Amber Elia ( Nutri Oleev)

Motto

" An Olive Oil That Helps You Live "
History


 (Meaning - Golden Olive)
 Amber - unusual gold...
 Which is used as a gold but its not gold ,
 though more used
 Olive oil was known as unusual gold or amber, because it was used by the royal class of Ancient Greece 🇬🇷 and lower class were not allowed to use except special occasions and festivals and only for cooking...
 Elia - Olive in Greek language the Origin of olive oil is in Greek and people from ancient Greece named this  'Elia'
Olive oil was invented in 3500 B.C.
The olive leaves and trees were called Elia by the people
It was believed minor god Aristaeus is the one who was responsible for the spread of Olive Oil...
When it reached the king, he refer it as an unusual Gold for its nutritious value.

Our Product

NUTRI OLEEV
 

 We are calling our product Nutri Oleev, mainly because of its nutritious value

 Lets us start with its benefits,

Contains Large Amounts of Antioxidants
Has Strong Anti-Inflammatory Properties

Help Prevent Strokes
Protective Against Heart Disease
It contains vitamin E which is also good for hair and skin
Not Associated With Weight Gain and Obesity
Has Antibacterial Properties
Can Help Treat Rheumatoid Arthritis

Four types of Olive oil We are going to Make

Some Sample Logo Variations for our Brand ' Amber Elia '

Some Sample Logo Variations for our product ' NUTRI OLEEV '
Some Sample Product Bottle Design
Concept Rough Sketch for Designs
Why Olive Oil?


 Olive oil is basically what will make you feel the
Taste of health. It has a lot of befits which will be explained in details.
India doesn't have a good enough company which supplies olive oil to the public, though there is only 10% of Indians who actually use olive oil mostly buy these from foreign companies.
 
 There are also some India brands selling it like
 Disano and del monte
 Who also import these olives from Europe, therefore asking highest price possible from the public while selling it.
 So as said the happy heart starts with the good oil. That's why we are promising olive oil to the Indian people for the lowest cost possible.


What’s Different with our Product?

 Our product is different because we are not using any kind of artificial treatment for our olive plants. 
 Olive trees need a subtropical climate and do best with mild winters and long, warm, and dry summers. They are sensitive to hard freezing environments. 
 We are also using Nitrogen Fertilizers. Nitrogen is the one nutrient an olive tree may be deficient in. It is needed for formation of flowers, fruit and leaves. During spring growing season, for mature trees, we are given each tree 2 pounds of urea or 50 pounds of compost. 
 For young trees, 1 ounce of urea each month and water it in well.
Olive trees generally need as much sunlight as possible.
In other words, the lighter they have, the longer your olive tree will remain healthy and in its best condition.
That’s why we have our own greenhouse.

A greenhouse (also called a glasshouse, or, if with sufficient heating, a hothouse)
is a structure with walls and roof made chiefly of transparent material, such as glass, in which plants requiring regulated climatic conditions are grown.

That is how we are maintaining.
Are producing best quality olive oil.


Final Design

Packaging
Advertisement
Brochure
Poster
Leaflet
Dangler
Banner
Standee
Newspaper AD
KEY DESIGN BRIEFS
 
PRODUCTS -
The design of the bottle is made with olive green colour palette which adds boldness to the look of the bottle.
The bottle is made of very light weight  glass material  which makes it easier to hold and have a firm grip with a very operatable cap, overall giving it a classy bold look yet very handy.
 
PACKAGING -
The product packaging is made with bold fonts with classic olive green colour tone which makes it easily readable and understandable to the consumers.
The shiny golden rims on the labels along with the dark olive green colour gives the package an exclusive look hence grabs the attention of the consumers.
SERVICES -
Amber Elia includes sales outlets all over India through distributors, retailers. Also available at supermarkets, online shopping sites, convenience stores.
Amer Elia is nation based brand for now but would expand the brand globally soon.
 
PRICING -
We produce four different types of olive oil i.e. pure oil, refined oil, extra virgin oil, virgin oil in two sizes of 1 L and 500 ml.
 PRODUCT                     QUANTITY                    PRICE
Pure Olive Oil                       1L/500ML                           1200 / 600
Extra Virgin Olive Oil          1L/500ML                            1500 / 750
Refined Olive Oil                  1L/500ML                            900 / 450
Virgin Olive Oil                     1L/500ML                            900 / 450
CREATIVE TEAM -

Ruchira Naskar - Graphic Designer

Arshi Arshad - 3D Artist

Madhumita Dey - Graphic Designer

Anirban Biswas - Graphic Designer
THANK YOU
Advertising and Branding - Amber Elia ( Nutri Oleev)
Published:

Advertising and Branding - Amber Elia ( Nutri Oleev)

Published: