Byzantine Culture Museum
The museum strives to attract a young audience, popularize history, museums and change people's attitude towards them. It spreads knowledge about Byzantine culture in a non-standard format, personifies it, gives it
a recognizable character. The new visual identity is centered around the idea of an unexpected, daring collision between the ancient (classic museum exhibition) and the contemporary (various temporary exhibitions/events). The combination of contrasting sans serif and serif is a key element of the new branding and applies to everything from merchandise to navigation and exhibition design. Recognizable graphics reinforce this concept, more boldly illustrating the collision of antique and modern in vibrant colors, capturing the attention of potential audiences.
a recognizable character. The new visual identity is centered around the idea of an unexpected, daring collision between the ancient (classic museum exhibition) and the contemporary (various temporary exhibitions/events). The combination of contrasting sans serif and serif is a key element of the new branding and applies to everything from merchandise to navigation and exhibition design. Recognizable graphics reinforce this concept, more boldly illustrating the collision of antique and modern in vibrant colors, capturing the attention of potential audiences.
