With the growing popularity of aerial videography, there has been a rise in demand for drone video producers. Aerolinc Productions is no stranger to New Jersey’s growing first-person view (FPV) drone community. With over five years of experience under their belt, they have filmed a diverse range of subjects, including drifting, parkour, and much more. As Aerolinc continues to expand its offerings to a diverse clientele, there was a need to refresh its existing identity while re-positioning the brand as innovative and dynamic.

Aerolinc’s new identity integrates the two key elements. The first and most prominent is the three-blade propeller, which symbolizes the ideas of flight and exploration. The second more hidden element is the aperture, which lies in the center, representing beauty and perspective. The elements are surrounded by six wind lines, which form an “O” within the negative space. The mark is complemented with the Lato wordmark’s rounded characters, which resemble the propeller’s rounded corners. Below, the bold wordmark contrasts the light-stretched typeface, Presicav. Lastly, the two colors, “Sky Blue” and “Grassland,” reflect the various environments the drone captures, whether it’s low to the ground or high in the sky. Together, these elements form a timeless and harmonious identity, which will intrigue and inspire for years to come.