Milena Caceres Espinosa's profile

(2018) Accessories: Institutional identity - Museum

Museo Argentino de Ciencias Naturales Bernardino Rivadavia (2018)

Product development (family of accesories) for an institution, in this case the Natural Science Museum in Buenos Aires.
Following the brand guidelines and institutional identity, a family of accessories and products was created, in order to be sold in the souvenir shop and worn by the staff. The products created were a tote bag, a scarf, a headpiece and a scarf clip.

Theme: Taking the museum values, native argentinian animals and Darwin's journeys' exhibition, the collection is constructed based on the shape and drawings of a field notebook, used by biologists and scientists while investigating and gathering information. Its content is precious to them, as well as the museum holds a piece of history precious to science and the argentine nation.
Lead idea: Protection and conservation of the contents.
How: layer interaction, overlays, clarity, interior/exterior.
(2018) Accessories: Institutional identity - Museum
Published:

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(2018) Accessories: Institutional identity - Museum

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