ADVE2292 Design Lab 2: Project 2 Brand Guidelines

•

ADVE2292 Design Lab 2: Project 2 Brand guidelines

This second project is to create brand guidelines for the India Office of Tourism, using the same logo from the previous project.

Research, Mood Boards, Exploration, & Sketches

Some quick notes and research about Brand Guidelines

my inspiration mood boards are both brand guidelines being used and how they set them up as well as layouts that I want to base my guidelines and spreads around.

With my type exploration studies, I chose to experiment with the Justus Pro type family primarily, as it was the same type face I used for the logo, and I feel incorporating it will provide a more cohesive design in my branding.

This is the general plan I will be using to determine what goes on what page, as well as making sure I am including all the necessary information.

Possible layouts/designs for the Brand Guidelines Document. These are general layouts, each page will have different information that might follow a different informational layout. I want to keep the layout simple, but I still would like to utilize a graphic style approach as I keep in mind my brand audience and my logo design.

Progress

I started with setting up my margins and columns, page numbers, and the decorative shapes I wanted on the top and bottom of the pages on the master pages for the document.

I then added the logo minus the text for my front cover, and the text for the title of the document.

A complete page spread for the colors

This was the 3/4 point of creating my brand guidelines document, and the total layout.

After making a few design changes, this is a more completed layout for an interior spread I changed the bottom border to the main orange, changed the headings to the main green so as to have more consistent colors, and tightened the side margins to match the margins on the front cover.

At this point I have completed all sections of my brand guidelines, and I am now making small design changes. I made the body copy slightly smaller, changed the format of the headings to be much more legible, and arranged some text into columns to make the text easier to read.

Final Layouts