C  A  L  E  D  O  N  I  A   B  E  S  T

To create the initial branding design concepts and feel for Caledonia Best, a new smooth ale from Tennent's Lager. The design was to sit comfortably alongside other premium Best Ales throughout Scotland. The lion visual was introduced to show strength and confidence, balanced with the varied text layouts to test the feel of the product as both a contemporary and established brand.