my contributions:
IKEA CHANGED THE WAY THEY PRODUCED, PACKAGED AND TRANSPORTED THEIR KITCHENS, AND AS A RESULT LOWERED THEIR PRICES. I CONVINCED IKEA TO LET US USE THEIR ICONIC MANUAL MAN TO DEMONSTRATE THE COMPLEX MESSAGE. AND: FOR THE FIRST TIME EVER (!) IKEA OFFICIALLY APPROVED BRINGING HIM TO LIFE. NEXT WE CREATED THIS HIGH IMPACT TAKEOVER BANNER TO SPREAD THE WORD.