Meethas | میٹھاس
PROJECT: BRAND IDENTITY
GRAPHIC DESIGN & ART DIRECTION: Romaisa Usman
About Meethas:
Meethas | میٹھاس, a Pakistani sweets cafe in Saudi Arabia with a passion for creating delicious and satisfying treats. As part of our branding project, we designed a modern and unique brand identity for Meethas, featuring a logo that incorporates both Urdu and English text.
The goal of the Meethas brand identity was to create a sense of warmth and welcoming, reflecting the company's mission to provide high-quality sweets made with fresh ingredients. We wanted to preserve the rich cultural heritage of Pakistani sweets while also incorporating modern and innovative flavours and designs.
Whether you're in the mood for a classic favourite or want to try something new and exciting, Meethas has something for everyone. We invite you to come visit us and experience the sweetness of life!
