Build-a-Bear Workshop wanted an interesting way to announce the launch of their holiday characters Holly and Hal Moose. You might agree that there's no more interesting way than by introducing humankind to a tool that allows us to finally understand what the moose among us are saying.
The Moose Translator allows users to choose "common moose phrases" or the ability to enter their own phrases to be translated into moosespeak.
Winner: 2008 AAF District 9 Bronze ADDY Award
Agency: Barkley
ECD: Brian Brooker
CD: Scott Brown
CW: John Lightstone