A concept for a Visual Identity for National Gallery in Prague at a glance.

Student work

The logotype is based on a typeface that is abstract and enables the use of the letters as a composition. The letter "n" and "g" are used the way it creates a window into the gallery.

There are two main ways the logotype may be used. One is the abstract one; creating patterns with the logotype or use of the simple logotype symbol. Second is the one which uses imagery within the logotype.

The imagery can be used inside the logotype. It resembles a view into a gallery as well as it presents the actual exhibition.

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