The final project of my MA degree in Animation Film @ LUCA School of Arts, Spin-Øff is a parodic take on corporate/institutional videos with some dystopian undertones. It is also a reflection on the aesthetics of propaganda films, modernism and the role of technology as an active agent in the shaping of the culture of our media-driven world.
The project revolves around a fictional institute and its quest to embetter the life of the individual with their proprietary technologies. For this purposes I designed the corporate identity and an animated “overview” video stating the mission/vision of the company, as well as three complementary animated, short pieces to cover the products they develop. A corporate website and a targeted spamming campaign were also used to bring all these these elements together into a coherent body of work.
