Globo TV • Local news shows design system
Overview
In 2017 Globo TV decided to renew the visual identity for all of it's local news shows in all of Brazil, unifying the visual language into a single design system which was flexible enough to be customized to each subsidiary local news shows needs.
In 2017 Globo TV decided to renew the visual identity for all of it's local news shows in all of Brazil, unifying the visual language into a single design system which was flexible enough to be customized to each subsidiary local news shows needs.
The news direction defined that the first news show to debut the new identity would be all the local shows from São Paulo city ("Bom Dia São Paulo", "SPTV 1st edition" and "SPTV 2nd edition), which would all serve as a pilot in the first month to, in a later moment, deploy the visual identity guidelines to all local shows from Globo TV affiliates throughout Brazil (more than 122 affiliates spread in the whole country).
This project covered the development of the whole design system, from visual identity to labes, typography and interactive systems.
My role was mostly related with the visual identity team (logo, icon design, map design, labels design) and with the interactive screen system team (UX and UI design).
Visual Identity
The visual identity was designed in a way it was easily scalable for other affiliates. Each affiliate has three daily local news shows (morning, noon and evening), usually named as "Bom Dia <City>", "<City> TV 1" and "<City> TV 2".
The design team created a typography and logo family which would have a strong time identifier (the sun for the "Bom Dia", the orange TV for the "TV1" and the blue TV for the "TV2), which would allow each affiliate to easily change the city name and adapt the design system. All visual elements were strongly related with the icons from the interactive touch screen system created for the show, reinforcing that the show is local (using the city map as basis) and has live dynamic information (using the animated icons which mirror the interactive system).
The text label system was also completely redesigned, allowing the news director to have constant textual support for the show while also automatically showing live weather information.
Interactive touch screen system
As mentioned before, the visual identity of the show is completely derived from the elements which were actually first designed for the interactive touch screen system.
With a strong intent to have the news show more dynamic for the audience, the show directors wanted to showcase live information sources on air in a digital way, allowing everyone watching TV to see that the presenters were live and accessing real time information from several sources on the go.
The system, which was developed using VIZRT software, allows presenters to access live information such as:
• Live weather data per neighborhood
• Live traffic data
• Live cameras spread all over the city
• Social media feeds