Pasar Baru Jakarta is one of the legendary shopping centers in Jakarta. In 1877, many ethnic Chinese merchants established shops in the style of Chinatown architecture, so that Pasar Baru became the most prestigious trading and shopping center in the early 19th century.

This is a final semester exam assignment, aimed at rebranding the Pasar Baru Jakarta into a more international class tourist attraction, as well as a facelift of the area.