Gender discrimination in Hollywood is a fact, where only 20% of producers, 13% of writers, 4% of directors and 1% of composers are women. Not being a matter of talent or capability, these film professionals still have to deal with less speech time, fewer protagonist roles, the evident pay gaps and scarcer chances to get nominated.

We shifted the most iconic symbol in a male-dominated industry to make a statement and raise awareness about gender inequality. We pre-launched it in 2018 and we’re going full power in 2019.

Watch the case study:

How we did it

We used social platforms to spread the message and make the female statue a symbol for action by asking people to sign a petition that demands the Academy Awards to only nominate films with equal gender representation.

Making of

Designing a female-shaped Oscar statue was a challenge and a very enriching experience.