NIVEA Morning Packaging Routine
The task was to recreate a series of 3 packaging designs and further enhance its use. I had to consider how the surface graphics can help to amplify the product’s usage to delight the user.
I selected the NIVEA toner, which was essential to my morning routine.
NIVEA’s toner packaging
1) Requires a hand motion to pour out toner: prone to spills and causes a lot of wastage
2) Surface graphics is inconsistent as each are from a different skincare line.
3) Requires cotton pads for effectiveness of product, making the user bring a separate bag of cotton pads which can be a hassle especially when travelling.
RESEARCH
There are many different types of packaging for the toners. This also changes the way one would apply a toner. The most effective packaging was the pump dispenser. It lets out a consistent amount of product in every pump.It is convenient for travelling and has the least to almost no spills. It is also convenient to use as it can be refilled.
PACKAGING SOLUTION
PROTEIN SHAKE BOTTLE
The protein shake bottle has a compartment that stores the powder. Convenient to bring around. Bottle can also be brought around without the powder compartment.
TRAVEL: COTTON PAD CARRIER
A separate carrier for the cotton pads. Toner can be brought around with and without the cotton pad container.
- A reusable cotton pad. Easy to wash and good for the environment.
- Compartment at the bottom can be screwed around to take out the cotton pad
INSPIRATION
NIVEA’s toners are known to have a fresh and clean feel after application. I was inspired by the Fiji packaging. The packaging wraps around the bottle and the surface graphic can be seen from the front, creating depth.
FINAL GRAPHICS
Standardised the colour style and adjusted the text placement. As the graphic will be translucent, the ends have to connect so that it will look complete.
The cotton pads with the toner can minimise the hassle. The cotton pads are reusable and washable so that one does not have to bring many cotton pads even for a long trip.
The bottle tags further explain the benefits and purpose of product. This clarifies the doubt of the customer who is curious about the product.
FINAL PACKAGE MOCKUP
The full set of the repackaged NIVEA toner. It is clear, convenient and hassle free.
