TOO LATE!
Climate Change Campaign
This was my college project for a climate change campaign. I was asked to choose an organization and formulate an overall campaign. I chose Extinction Rebellion, a non-profit organization through which the whole gist and design language of the campaign was executed from my perspective.
Concept & Creative Direction
Situations in a parallel world where climate change has already happened due to global warming and its after effects affecting humans who are in the same conditions as the animals today. A Surreal(maybe) future in a parallel world where Humans are extinct & the emotions to stop a catastrophe are discussed & questioned through the campaign. Aliens are taking up human fossils & setting up an ice museum in the parallel world. Humans end up in a Museum in the future along with already extinct species such as dinosaurs and etc.