As part of my final major project, I thought by creating characters for the 'Lazy Me' brand would help to make the brand more inviting and match the target audience I was aiming for. These are just some of the designs I created for the brand which were used for so many different elements. From stationary to within the app design. I really enjoyed creating these characters and experimenting with body proportions which seems to be a popular trend at the moment in illustrative designs.
