So I have been sitting on this personal project for more than a year now and I've been procrastinating to finish it off and I realised with the way the world is moving I might never have the opportunity to post this. So as incomplete as it may seem or feel I thought I should just post it here as is.
If you know me well, you'd know that I am a huge fan of Mazoe particularly Mazoe Orange Crush and because of this I imagined the famous crush and two of my other favourites in can form and this is what I came up with. I know it's a dream but I wish one day it'll come true. to have the same great flavour in a can, Ready to Drink.😍😍
This is definitely something you'd find sitting pretty on a shelf in a supermarket in a Zimbabwean Utopia.
If you know me well, you'd know that I am a huge fan of Mazoe particularly Mazoe Orange Crush and because of this I imagined the famous crush and two of my other favourites in can form and this is what I came up with. I know it's a dream but I wish one day it'll come true. to have the same great flavour in a can, Ready to Drink.😍😍
This is definitely something you'd find sitting pretty on a shelf in a supermarket in a Zimbabwean Utopia.
The idea behind the "Mazoe Can Project" was multifaceted. At its core, it was inspired by my deep-rooted love and nostalgia for Mazoe's Orange Crush, a cherished cordial from Southern Africa. Traditionally sold in a 2-litre bottle, I wanted to reimagine this beloved drink, along with a few others, in a contemporary can format. The design was more than just visual appeal; it embodied a personal aspiration to experience the distinctive Mazoe taste from a convenient, ready-to-drink can. The piece was also a blend of my Zimbabwean heritage with modern design aspirations, serving as a tangible bridge between nostalgic flavors and contemporary aesthetics.
My design process was a meticulous blend of multiple software tools. I began with Illustrator, where I crafted the logo and branding elements, ensuring that they encapsulated the essence of Mazoe while still being fresh and contemporary. Moving to Photoshop, I pieced together various assets, including posters, billboards, and actual can mockups. These designs were pivotal in visually conveying the idea of the beloved Mazoe drink in a new, modern format. Beyond these design elements, I launched a mini "fake" campaign(find below), aiming to present the concept in a relatable and engaging manner to audiences.
Thank you for your time. If you like this project, feel free to drop a comment and a like.
