Aakash Singh's profile

Cane Tech NZ - Marketing, Graphic Design, Brand Image

I'm a part of the NZ Technology start-up Cane. We aim to empower the Blind, Low Vision and Visually Impaired of New Zealand to independently navigate unknown and ambiguous areas with confidence. We're producing a wearable pair of IOT Smart-glasses that pair with existing navigational apps to provide audio navigation to the user through bone conduction. In my role as the CMO, I've had to create the logo, business cards, website, email signatures etc. I've also had to create the 3D prototypes of our glasses which can be seen in the above video.
Business Plan documentation used to obtain funding, mentors, and investors
Cane's website is a space where potential users of our product can buy Cane products, and where potential investors can get information and contact us.

Because I had to build the website with my target market in mind (Blind Low Vision), I had to sacrifice some aesthetic pleasures for functionality, but I think I've found a good balance between contemporary aesthetic pleasures as well as accessibility for the blind. The website is designed for use on both Desktop and Mobile.

The website also has an accessibility widget to increase accessibility for users. Go to the link below to see all these features.

www.canetech.net/
Cane Tech NZ - Marketing, Graphic Design, Brand Image
Published:

Cane Tech NZ - Marketing, Graphic Design, Brand Image

Published: