The 3% Conference is a long-overdue conversation about why adveritsing reamins a boys club in a woman's world. The conference was a passion project launched by one woman (Kat Gordon) and now fueled by the collective drive of many. The event sold out in its first year, drawing attendees from over 30 agencies nationwide. Founding sponsors include The 4A's, Maternal Instinct, Cisco, Adobe, Eleven and more. 

 

The 3% Conference's mission is to build the business case for more women in advertising and to send attendees home with new eyes around the issue, new ideas about how to combat. it, and a newly birthed community to support the on the journey. 

 

Brief: Create a single poster to promote The 3% Conference. It should tell the world that we need more female creative leaders in advertising.