Recognition:
Gossamer Gin is a luxury gin brand, focused on introducing the fascinating ingredients present in the drink to the masses. Their juniper — sourced from the Himalayas — and the plethora of unique, exotic ingredients they use, set them apart from the rest. They have several bottles, each focused on a different region of the world, which feature botanicals from the highlighted region. This way, you can experience gin with ingredients from regions across Asia, Europe, South America, etc.
Using different accent colours for each region enables a form of differentiation, since the front label is mostly monochrome, using the same layout for each gin. The back of the bottle provides a nice surprise and contrast from the front, which is mostly devoid of colour. The see-through effect provides a 3 dimensionality to the design, making it more fun and interesting to look at.
Travelling is something that has become nearly impossible during these times, so I decided to advertise each gin by linking it to its country of origin (ingredients-wise), and presented the gin as an alternative to travelling – a way to still experience a foreign culture and break out of monotony, but through regional tastes.
Thank you for reading!
