Naturefund
Development of a new image for the environmental organization
Global forest losses have been continuing for decades. We are losing more and more intact ecosystems as a result of environmental disasters, urban development or deforestation. In order to counteract the trend of shrinking forest areas, the Naturefund association was founded. This non-profit environmental organization buys land worldwide to preserve natural habitats. Buying land is a safe measure to preserve a part of the natural resources. Although there is a growing awareness of the importance of environmental protection among the population, the willingness to donate in Germany has been declining for a long time. Therefore the organization should be represented by a clear and modern design. The new design for Naturefund should reflect the central values and unique selling point of the organization.
