Waterloo London is an outstanding new retail space coming to this famous location. We evolved the Waterloo.London brand identity to create an unconventional marketing suite that communicates the importance of this moment in time.

Together with Chocolate LTD, we created a marketing suite that reflected the Waterloo. London experience, with an edgy design and a visual timeline that celebrates the rebellious spirit and fascinating history of Waterloo.

Concept

Story

Copywriting