CRUSH
INSPIRATION:
Dairy-fruit concentrates are one of the fastest growing segments within the greater beverage category. Being more of a ‘value’ drink, passport category cues are key. Add to that the fact that fruit cannot legally be used to denote flavour, and you have a lovely visual challenge.
IDEA:
Dairy + fruit flavours transport the senses to tropical paradises.
DESIGN SOLUTION:
Its all about vegetation, bold simple shapes and high contrast for maximum impact in an already cluttered fixture.
RESULT:
A bold new comer to the category that stands out on shelf and looks set to make a dent in the competitor set.
