Renault Twingo Electric - Ré-inventez la vie qui va avec !
To support the new electric version of the Renault Twingo, Publicis Conseil invited Troublemakers and directing duo Luca & Sinem to work with the illustrator Philippe Petit-Roulet to rejuvenated the original 1993 campaign for the small, non-conformist city car that woke up the city. The original campaign marked its time and has remained in the hearts and in the DNA of Twingo. To promote the new Electric model, proof that this model knows how to reinvent itself, the original campaign is adapted to its time. The soundtrack by Bobby Mc Ferrin is reused, while the original signature "It's up to you to invent the life that goes with it" becomes "It's up to you to re-invent the life that goes with it".
To strengthen the link between past and present, Yahoo returns to its 1993 home screen with "back to 93" and a Twitter activation with #TwingoElectric gives the opportunity to answer a survey and reinvent life with Twingo Electric.
CREDITS
Client: Renault
Agency: Publicis Conseil
Creative Director: Claudio Vieira
Artistic Director: Nicolas Denis
Copywriter: Anthony Clouet
TV Producer: Vanessa Jalbert
Account Directors: Emmanuelle Henry, Sacha Bodoukian
Production Company : TROUBLEMAKERS
Directors : Luca & Sinem
Illustrations : Philippe Petit-Roulet, Luca & Sinem
Executive Producer : James Hagger
Line Producer: Héloise Claudé
Line Producer : Aymeric Mosser
Production Coordinator : Maud Follea
DOP: Jonas Abenstein
1st AD: Steve Berron
Unit Manager: Jérémie Chevret
Assistant Unit Manager : Malorie Yvorel
1st AC: Patrick Zander
2nd AC: Fleur Tognet
3rd AC/Backups: Simon Bouin
Set Designer: Dorothee Baussan
Prop Master assistant: Emma Perret
Ripper: Laurent Rochas, Anthony Cauchy, Simon Boisson
Directors : Luca & Sinem
Illustrations : Philippe Petit-Roulet, Luca & Sinem
Executive Producer : James Hagger
Line Producer: Héloise Claudé
Line Producer : Aymeric Mosser
Production Coordinator : Maud Follea
DOP: Jonas Abenstein
1st AD: Steve Berron
Unit Manager: Jérémie Chevret
Assistant Unit Manager : Malorie Yvorel
1st AC: Patrick Zander
2nd AC: Fleur Tognet
3rd AC/Backups: Simon Bouin
Set Designer: Dorothee Baussan
Prop Master assistant: Emma Perret
Ripper: Laurent Rochas, Anthony Cauchy, Simon Boisson
Animation Studio: TROUBLEMAKERS
Post-Producer : Felipe Bernard
Production Assistant : Laura Moracchini
Layout & 3D Animation : Valère Amirault
Additional Layout & 3D Animation : Emilie Caudroit
3D Modeling : Marion Petegnief, Gabrielle Lissot
Texturing & rendering : Marion Petegnief, Gabrielle Lissot
2D characters animation : Estelle Yven
2D FX : Baptiste Glevarec
Editor : Edouard Alvado
Assistant Editor : Valentin Bordeau
Grading : Romain Loiseau
Compositing Nuke : Lise Fischer
Compositing Nuke Live Action Clean : Lise Fischer, Sébastien Faucher
Post-Producer : Felipe Bernard
Production Assistant : Laura Moracchini
Layout & 3D Animation : Valère Amirault
Additional Layout & 3D Animation : Emilie Caudroit
3D Modeling : Marion Petegnief, Gabrielle Lissot
Texturing & rendering : Marion Petegnief, Gabrielle Lissot
2D characters animation : Estelle Yven
2D FX : Baptiste Glevarec
Editor : Edouard Alvado
Assistant Editor : Valentin Bordeau
Grading : Romain Loiseau
Compositing Nuke : Lise Fischer
Compositing Nuke Live Action Clean : Lise Fischer, Sébastien Faucher
