Bike to Work month is a national bicycle advocacy effort. Specialized puts a huge amount of energy and resources behind this to support the cycling community. I was tasked with creating an identity, logo and overall campaign for the 2013 Bike to Work month from Specialized. The concept was pretty straight forward: use street sign iconography with a playful twist. I created new signs, characters and patterns all based on this language. We created t-shirts, water bottles, postcards, posters, banners, web graphics and the concept was even translated into retail (not by my hand).

#CommuteLove logo, Bike to Work promo banner on Specialized.com, water bottle art, water bottle on my desk, Bike to Work t-shirt, Globe Work 3 postcard (designed by sales team), Bike to Work landing page, Bike to Work window displays (designed by the retail team)