The design challenge for this project was to create a poster using the typeface created in Project 1. The other fonts were to play off of the typeface, while adding in color schemes and textual hierarchy to relay information to the viewer. The target audience for the poster above would be the art community of St. Augustine, FL as it describes the First Friday Art Walk that occurs on the first Friday of every month. The objective of this project, design-wise was to create a simple, strong design that would catch somebody's eye while not being overloaded with too much type. The desire to create a clean, bright design is why there are large lines throughout the piece, leading the viewers eye around the poster and able to decipher the information provided. The bold colors used in this poster is representative of Floridian pastels, being hues that represent the sunny state we live in while also being aesthetically pleasing. The poster is simple, gets right to the point and is eye-catching, which is why it is successful in achieving the goals of this project.