HUAWEI P40 SERIES PRODUCT FILM
Master has created a product film for P40, one of the flagship line in Huawei, in March 2020. The metaphor of this film was inspired by pure minimalism, elegance, and modernistic visual tactility, and I did aim to visualize a stylized manner of achromatic color palette to establish P40 identity. The file takes the audience on a journey of discovery. We explore the beauty of ceramic materials on achromatic color, volcano design, and 4D curved screen by aesthetic sensibilities.
HUAWEI P40 SERIES Official Product Film
Client : Huawei
Agency : Ogilvy
Production : Master
Creative Director : Dongho Lee
Producer: Saebom Lee
CG Supervisor: Seongho Yu, Youngsoo Jang.
Design & Animation : Jeonghoon Wang, Youngjoo In, Dongsu Jang, Junyeon Kim, Kihyun Song, Minsu Yoon, Jiwan Yoo, Jooyeon Han, Kyenghyun Jang, Eunji Kim, Chulwon Jung, Kichan Kim
Compositing: Hanna Lee, Jiyoon Kim, Eunhye Ko, Sunmin Hong
Live action directer : MC Jang
D.O.P.: Hanvit Kang
Music and Sound Design: MUTT
Local Live action Production: Traveling films, Portugal.
![dongho lee huawei huawei p40 huawei p40 commercial Huawei p40 product video Master Master Pictures smartphone commercial HUAWEI P40 pro Huawei p40 pro plus](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bfa536105715553.5f7f189c75410.jpg)
![dongho lee huawei huawei p40 huawei p40 commercial Huawei p40 product video Master Master Pictures smartphone commercial HUAWEI P40 pro Huawei p40 pro plus](https://mir-s3-cdn-cf.behance.net/project_modules/1400/47d1e1105715553.5f7f189c781df.jpg)
![dongho lee huawei huawei p40 huawei p40 commercial Huawei p40 product video Master Master Pictures smartphone commercial HUAWEI P40 pro Huawei p40 pro plus](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ef1b7e105715553.5f7f189c77ad5.jpg)
![dongho lee huawei huawei p40 huawei p40 commercial Huawei p40 product video Master Master Pictures smartphone commercial HUAWEI P40 pro Huawei p40 pro plus](https://mir-s3-cdn-cf.behance.net/project_modules/1400/abbcd6105715553.5f86b8d6e0f81.jpg)
![dongho lee huawei huawei p40 huawei p40 commercial Huawei p40 product video Master Master Pictures smartphone commercial HUAWEI P40 pro Huawei p40 pro plus](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2bd574105715553.5f7f189c7401d.jpg)
![dongho lee huawei huawei p40 huawei p40 commercial Huawei p40 product video Master Master Pictures smartphone commercial HUAWEI P40 pro Huawei p40 pro plus](https://mir-s3-cdn-cf.behance.net/project_modules/1400/58a90d105715553.5f7f189c7655e.jpg)
![dongho lee huawei huawei p40 huawei p40 commercial Huawei p40 product video Master Master Pictures smartphone commercial HUAWEI P40 pro Huawei p40 pro plus](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7740ff105715553.5f7f189c747ab.jpg)
![dongho lee huawei huawei p40 huawei p40 commercial Huawei p40 product video Master Master Pictures smartphone commercial HUAWEI P40 pro Huawei p40 pro plus](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d8ad42105715553.5f7f189c77541.jpg)
![dongho lee huawei huawei p40 huawei p40 commercial Huawei p40 product video Master Master Pictures smartphone commercial HUAWEI P40 pro Huawei p40 pro plus](https://mir-s3-cdn-cf.behance.net/project_modules/1400/78cc85105715553.5f7f189c76e1a.jpg)
![dongho lee huawei huawei p40 huawei p40 commercial Huawei p40 product video Master Master Pictures smartphone commercial HUAWEI P40 pro Huawei p40 pro plus](https://mir-s3-cdn-cf.behance.net/project_modules/1400/08ef98105715553.5f7f189c759ff.jpg)
![dongho lee huawei huawei p40 huawei p40 commercial Huawei p40 product video Master Master Pictures smartphone commercial HUAWEI P40 pro Huawei p40 pro plus](https://mir-s3-cdn-cf.behance.net/project_modules/1400/197adc105715553.5f7f1f05245e8.jpg)
![dongho lee huawei huawei p40 huawei p40 commercial Huawei p40 product video Master Master Pictures smartphone commercial HUAWEI P40 pro Huawei p40 pro plus](https://mir-s3-cdn-cf.behance.net/project_modules/1400/72898a105715553.5f7f1f052549e.jpg)
![dongho lee huawei huawei p40 huawei p40 commercial Huawei p40 product video Master Master Pictures smartphone commercial HUAWEI P40 pro Huawei p40 pro plus](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9cecc5105715553.5f7f1f0523e3f.jpg)
![dongho lee huawei huawei p40 huawei p40 commercial Huawei p40 product video Master Master Pictures smartphone commercial HUAWEI P40 pro Huawei p40 pro plus](https://mir-s3-cdn-cf.behance.net/project_modules/1400/19bf9d105715553.5f7f1f0524d25.jpg)