La Federal
Nacional gastronómica
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La Federal is a Cantina located in Mexico City for which we developed a comprehensive re-branding project. We worked in making a stronger and solid concept, storytelling, graphic identity, color palette and visual ecosystem.
Our main inspiration for the project was an incontrovertible truth: "in Mexico we eat and drink well."
This is how our “Nacional Gastronómica” (gastronomic nation) concept arises, which means: recognizing and feeling proud of how rich the Mexican gastronomy is, which goes from Baja to the Yucatan peninsula.; especially when paired with a very cold beer or a mezcal.
